Hola! I’m Matias (Muh-tee-us)
Born and raised in between Mexico and New Zealand, i’m a cultural melting pot working as a creative art director in Australia.
For the last 6 years, my experience has mainly been in advertising and design, with stints in tech and the arts. This lets me bring a more unusual approach to the work, whether its a behaviour change project, a brand book, creative PR, or retail PoS.
Warm, curious, playful and eclectic, i’m comfortable with complexity and tend to push for left-of-field ideas that bring people together.
Most recently I spent 3.5 years at one of Australia’s top independent agencies, Thinkerbell.
Download my resume or scroll down for more.
EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺
EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺ EXPERIENCE ✺
My career as a creative ‘Tinker’ began over three years ago. Since then I have been making Measured Magic on briefs involving advertising, behavioural sciences, PR, and media for a variety of brands such as these:
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ACF: Nature's Cry - Top Interactive Ad (BestAds)
Victoria Police: The Missing Mural - Top Outdoor Ad (BestAds)
Abe's Bagels: The DNAbe's Test - Top Interactive Ad (BestAds)
Snickers: The internet is not the internet when its hungry - People's Voice Winner (Webbys)
Snickers: The internet is not the internet when its hungry - Top Interactive Ad (BestAds)
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TimeOut - Take a free DNA test to find out how French you are, and win free bagels
Beat - Free bagels for the French: Prove your heritage for a year-long supply of doughy delights
Yahoo Australia - How French are you?
CampaignBrief - Repco's centenary is filled with hidden history
Mumbrella - Repco celebrates 100 years of history with new campaign
CampaignBrief - The internet is not the internet when its hungry
Mumbrella - The internet is hungry in snickers latest campaign
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Recently helped with the World’s Greatest Shave pitch (creative & media)
Won a Webby in my first year in advertising
Continually worked on complex Behaviour Change briefs with Matt Plant and Adam Ferrier as the core Tinker (ask me about Coles, Miro and Jetstar)
Nurtured relationship with Victoria Police and General Mills brands (Old el Paso, Haagen Dahz, etc) as core tinker for 3 years.
During that time, we've won Campaign Brief Agency of the Year, Mumbrella Creative Agency of Year, Full-Service Agency of The Year, and PR Agency of the Year, and B&T's Advertising and PR Agency of the year.
Big part of culture, I am a Maker of Measured Magic (MOMM), creating new fun ways for the company to entertain staff (ask about the client party bracelets, Run Club, and Day of the Dead)
At LIFX (LIFX= ‘Light Effects’) I was part of a small team of creative designers building the boldest brand in smart home tech. At this startup, everything was about exploring the potential of smart light.
From how it could make you feel, such as relaxing your mind or starting a party, to how it could solve problems, like replacing your annoying alarm clock, and even disinfecting surfaces with HEV wavelengths.
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Helped define the new brand look & feel, and tone
Created internal guides for creative, photography & design
Produced, shot, and edited new on-brand content internally, from advertising to iconography to instructional
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Responsible for all digital creative (from ecommerce to advertising)
Created the most successful Black Friday campaign to date
Launched the new, redesigned app and supporting content
Migrated to new web platform, designed and produced all new assets
Produced promotional and partnership events
Produced ATL brand assets
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LIFX CLEAN:
LIFX Clean is a smart light that kills germs and disinfects your home
LIFX's bacteria-killing smart bulb works, but here's the fine print
CANDLE COLOUR:
LIFX Candle Color : An Awesomely Colorful Smart Bulb
The first multicolor-tunable lightbulb
FILAMENT & SWITCH:
New LIFX smart lights include filament bulbs and a king sized switch
GAMING:
In 2023 my sister, mother, and I began a project with the organisation Kumva & Kwibuka to celebrate the stories of their speakers who survived the 1994 Genocide Against the Tutsi in Rwanda. With 2024 being the 30 year commemoration of the tragedy, we set out to create a multimedia exhibition that showcased these stories of resilience.
Thanks to financial support from Thinkerbell and STARTTS, as well as dozens of generous donors through our crowdfunding, we were able to ex the project at 107 Redfern for two weeks in August.
Not only was attendance beyond what we expected, but the story got picked up by all trade media outlets, and we had attendance from MP Councillor Emelda Davis as well as members of GLAPD (who later invited me to become a board member and the chair of the Advocacy, Media and Comms subcommittee). Finally, we were invited to showcase the work at the upcoming Sydney Head On Festival at the end of the year.
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+6000 people reached on social media, plus many others through trade media
+280 attended the exhibition over 8 days
+37 new donors
+8 survivors who feel empowered to continue telling their story
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Thank you to the Kumva & Kwibuka team: Chantal, Aggy, Nadine, Vivens, Amedee, Ladis, Olivier, Pacifique & Dr. Ari Lander.
Big thanks to STARTTS, 107, and Thinkerbell, especially to Adam, Margie, Jim, Chas and Ally.
Huge thanks to everyone who donated. This wouldn't have been possible without them, including our suppliers BrewDog, Breheny Bros, and McWilliams Wines.
Finally, thanks to my sister Martina (photographer and artist) and our mother Marina (project manager, educator).
