While working with Mattel, we got a PR brief to promote Hot Wheels Skate. During that time we presented this proactive idea. They loved it, and are trying to make it happen for next year.

For both kids and skaters, the world is their playground. Another thing they have in common, is that they love leaving their mark.

So lets show the rebellious marks that kids might leave around the house while playing with their fingerboards.

These ads were going to run on Rolling Stone magazine to target cool parents who could have a chuckle at the idea and appreciate the messy playfulness of life with kids.