The new Old El Paso NaChips were designed to be strong enough to handle tough toppings. With the chips being here to stay, we needed to create a world with longevity that could easily flex from ATL to retail. As a Mexican-inspired brand, Old El Paso are always looking for ideas that bring people together and make some noise.

To prove just how strong our nacho chips are, we got inspired by classic Mexican strength and entertainment, and summoned the power of Lucha Libre!

We created two vibrant lovable luchadores to put on a show, embody legendary endurance, and eat nachos.

This campaign just launched... results coming soon.