Old El Paso were launching their extra thin tortillas and needed a fun way to get earned media and Make Some Noise.

To prove just how thin the new tortillas are, we put one inside a working vinyl record! Partnering with StiffCut Records, our extra thin tortilla literally made good noise, launching the new single 'Kyro' by all-female mariachi band Queen of Hearts.

The stunt and the story were featured on Rolling Stone, before the campaign had to be pulled. Its a fun story I can tell you over a cerveza ;)